Top 9 Video Formats

#1 Home Tours

Engaging views of the property in the air and on the ground. These can be musical tours, voiceover tours or personal guided tours.

#2 Weekly Anchor Shows

The concept is simple: create a weekly anchor show, work on its branding, and plan your episodes weeks or months ahead of the release schedule.

#3 Key Listings and Rentals

Of course, you can’t create videos for every listing that comes your way—but luckily, video listings and rentals are a numbers game. After creating several videos, you’ll start noticing patterns—including which properties are a better fit for being featured in a video.

#4 Personal agent or rental manager

Many of us are understandably hesitant to “sell ourselves” via video. But how about making your pitch fun and engaging? If you can create an entertaining video narrative around your personality, or your team, or services that you offer—your video won’t for a second look like shameless self-promotion.

#5 Aerial Shots

Drone videos took the real estate industry by storm for a reason: 73% of buyers and sellers love it when agents use aerial (a.k.a. drone) videos in their marketing.

#6 Personal video blog

A personal video blog is a great way to build a deep connection with your viewers by simply giving them a glimpse into your life. It’s also an amazing way to build a loyal audience and a personal brand that will help set you apart from the competition.

#7 Personalized video emails

An email that includes a video can easily triple your click through rates and some of the most successful real estate agents have been using this tactic for some time now to help convert leads faster.

#8 Video interview

To attract more viewers from your target audience, focus on the value you can provide to your local community: record interviews with residents, school principals, and local business owners so potential buyers/ renters can learn more about their future place of residence or retreat.

#9 Market and community video updates

No one really knows exactly how the market will unfold, but being honest with viewers and giving them accurate information can go a long way towards building a highly engaged community via video.