Services
On Demand
On Demand videos are “packaged” videos with specific numbers of location clips, aerial clips, backtrack music, and video duration. Most often the video is to be included on your website and/ or repurposed for social media. These could include home tours, listing videos, area highlights and drone video/ photo.
I have found there are three types of videos that may be needed but the one that is absolutely essential is the Hero video.
The Hero video is designed to hook the viewer in the first 10 seconds and then focus their attention on property details that most interest your target customer. It is SHORT. Total video time…45 seconds to 1 ½ minutes and it is the gateway to having the prospective buyer or renter ask for more…another glass please!
In some cases, when the prospective buyer or seller is far away, it may be necessary to produce a longer form Tourist video that typically touches every interior space and exterior feature of the property. If a Tourist video is required, a Hero video can usually be derived from it. Total video time…1 to 2 minutes.
For some properties, the Place is just as important as the Property and, in some instances, more important. This may be due to the exceptional nature of the location, as with the beautiful North Georgia mountains, or the lack of features in the property itself. In this case, an Explorer video would extend the Touring video into the local area features. Total video time…1 ¾ minutes to 2 ½ minutes.
Finally, each of the three types of videos, Hero, Tourist and Explorer can be enhanced with another unique feature…You!
Guided videos offer a chance to add a personal touch. This can be on-camera or a voiceover integrated into an appropriate video.
Sample Video Types
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By Design
By Design services are part of a custom video offering that either enhance standard On Demand services or design completely unique features.
Enhancing standard On Demand services could include agent interviews, agent guided tours, AI enhanced room staging or lifestyle staging.
Completely custom features could be features such as regular recording events for weekly podcasts, local interviews, expert interviews, and market breakdown or one-time informational videos such as meet the agent, day in the life, evergreen educational, testimonials, area highlights, and meet the team.
Why Summit West Designs?
During 20+ years, I have produced promotional videos for various non-profit organizations and in all that time my passion has always been for video storytelling as a means of communicating purpose and meaning.
Storytelling is an appeal to the emotions, which is why it is so effective in video marketing…and I find it true for real estate as well. It is a maxim of sales that clients justify their purchases RATIONALLY but the real trigger that causes them to commit and buy is an EMOTIONAL response, which is why storytelling is so effective in presenting your brand…YOU…and the properties you represent. Why? Because…
- Stories speak to us emotionally: People base many of their decisions on how they feel. Clients are more loyal to brands with which they emotionally connect and over time come to know, like and trust.
- They increase trust and engagement: Stories engage people on a personal, values-based level. They can also help “humanize” a brand (people connect with other ‘people,’ not faceless offices), increasing trust and compelling clients to become brand advocates.
- They offer a competitive advantage: Stories leave lasting impressions, and since everyone’s story is unique, they can work to differentiate a brand or prevent an idea from being lost in the “noise” of competing messages.
- They encourage action: Because stories help people better visualize a way forward and understand the implications of taking action, they feel more confident in doing so.
- They create memories: Stories linger in the mind because they are easier to remember than disparate concepts and details. People are more likely to buy into an idea or become a client when they have more exposure to that idea or brand. Stories increase this exposure because they are easily recalled long after they are shared.